This chapter discusses the attributes that make fintech products different from traditional financial products. Being fully mounted on digital platforms, fintech products present unique characteristics such as intensive data generation through direct interaction between consumers and the brand, analysis of data generated by these interactions, which are unique to the company and which serve as a basis for decision-making. Additionally, digital platforms allow the appearance of network effects that exponentially catapult the scaling of fintech services as well as attracting consumers. These features lead to rethinking the ways in which fintech companies can use valuable, rare, inimitable, and organizationally implemented resources to achieve a sustainable competitive advantage over time.