This chapter is against the contemporary discourse on entrepreneurship in contemporary society. We argue against the discourse on entrepreneurship since it legitimates the logic of profit maximization producing inequality and causes an ecological crisis. According to our definition, “entrepreneurship” begins at the exact moment when an innovative entrepreneur contributes to a new commodity introduced at the market. Here, at the market is the relationship between people involved in the production transformed into a relation between commodity and money exchanged in a market. We will aim to illustrate how the worship of the commodity reaches a new form in the contemporary discourse on entrepreneurship. It is a phenomenon we provisional will name the fetishism of entrepreneurship.