AbstractStarting sometime in 2008/2009 one expects to be able to take a glimpse at physics at the TeV scale. This will be done through the Large Hadronic Collider (LHC) at CERN, Geneva. It will be a result of an unprecedented coordinated international scientific effort. This chapter is written in 2007. It is essentially inviting disaster to spell out in full detail what the current various theoretical speculations on the physics are, as well motivated as they may seem at this time. What I find of more value is to elaborate on some of the ideas and the motivations behind them. Some may stay with us, some may evolve and some may be discarded as the results of the experiments unfold. When the proton antiproton collider was turned on in the early eighties of the last century at Cern the theoretical ideas were ready to face the experimental results in confidence, a confidence which actually had prevailed. The emphasis was on the tremendous experimental challenges that needed to be overcome in both the production and the detection of the new particles. As far as theory was concerned this was about the physics of the standard model and not about the physics beyond it. The latter part was left safely unchallenged. That situation started changing when the large electron positron (LEP) collider experiments also at Cern were turned on as well the experiments at the Tevatron at Fermilab. Today it is with rather little, scientifically based, theoretical confidence that one is anticipating the outcome of the experiments. It is less the method and foundations that are tested and more the prejudices. It is these which are at the center of this chapter. Some claim to detect over the years an oscilatory behavior in the amount of conservatism expressed by leaders in physics. The generation in whose life time relativity and quantum mechanics were discovered remained non-conservative throughout their life. Some of the latter developed eventually such adventurous ideas as to form as a reaction a much more conservative following generation. The conservative generation perfected the inherited tools and has uncovered and constructed the Standard Model. They themselves were followed by a less conservative generation. The new generation was presented with a seemingly complete description of the known forces. In order to go outside the severe constraints of the Standard Model the new generation has drawn upon some of the more adventurous ideas of the older generation as well as created it own ideas. In a way almost all accepted notions were challenged. In the past such an attitude has led to major discoveries such as relativity and quantum mechanics. In some cases it was carried too far, the discovery of the neutrino was initially missed as energy conservation was temporarily given up.