AbstractThis study identifies and assesses synergies between export channels in emerging and mature markets. The results indicate that exporters' performance determinants in emerging markets are different from those in mature markets. Exporters transfer funds between export channels. Experienced exporters' channels in fast‐growing emerging markets and their channels in mature markets where they have developed product or brand advantages require heavy funding. Other channels will be used as the fund sources to support and control these export channels. © 2003 Wiley Periodicals, Inc.