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Thunderbird International Business Review
Article . 2003 . Peer-reviewed
License: Wiley Online Library User Agreement
Data sources: Crossref
Claim

International marketing

descriptionPublicationkeyboard_double_arrow_right Article 27 Jun 2003 English Publisher:WileyJournal:Thunderbird International Business Review, volume 45, pages 501-504 (issn: 1096-4762, eissn: 1520-6874, Copyright policy )
Authors: Sengun Yeniyurt;

doi: 10.1002/tie.10084

International marketing

Abstract

AbstractPhilip R. Cateora & John L. Graham. 2002. International Marketing (11th ed.). New York: McGraw‐Hill. 694 pages.

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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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