Grice’s (1957) analysis of non-natural meaning generated a huge industry, where new analyses were put forward to respond to successively more complex counterexamples. Davis (2003) offers a novel and refreshingly simple analysis of meaning in terms of the expression of belief, where (roughly) an agent expresses the belief that p just in case she performs a publicly observable action with the intention that it be an indication that she occurrently believes that p. I argue that Davis’s analysis fails to capture the essentially overt nature of our meaning-intentions, and with it, a plausible sufficient condition for meaning.