
doi: 10.1002/qre.3438
AbstractOrder‐of‐addition (OofA) experiments have gained renewed attention in recent years, especially in regard to their design. For these experiments, the response is determined by the order in which components are added. A particularly useful design introduced in OofA experiments is the component orthogonal array (COA). The COA maintains pairwise balance between any two components while also ensuring each component appears equally often in each position. In this paper, we propose an efficient algorithm for constructing COAs which can be naturally split into blocks of Latin squares. These blocks can be run sequentially in a systematic order, potentially requiring fewer runs to identify optimal orderings, while also preserving good properties should the overall design be needed. We also show how to extend this construction method to create designs for any number of components.
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 2 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
