AbstractWe discuss the adsorption of polymer gels on flat surfaces. Even in cases of complete wetting, where the spreading power S is positive and where an equivalent liquid would spread, the elastic stresses due to the gel deformation upon adsorption oppose spreading. The competition between elasticity characterized by the bulk shear modulus G and capillarity, characterized by the spreading power S, defines a typical length scale 1 = S/G for the deformation in the gel. Macroscopic gels larger than 1 deform only at their edges over a region of size 1. Microscopic gels show a finite deformation despite the elastic stresses. These results can be compared to confined polymer brushes.