The impact of destination attributes on Muslim tourist's choice

descriptionPublicationkeyboard_double_arrow_right Article 05 Dec 2010 English Publisher:WileyJournal:International Journal of Tourism Research, volume 13, pages 527-540 (issn: 1099-2340, eissn: 1522-1970,

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Authors: Mohamed Battour; Mohd Nazari Ismail; Moustafa Battor;

doi: 10.1002/jtr.824

The impact of destination attributes on Muslim tourist's choice

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Abstract

AbstractThe success of marketing destinations for Muslim tourists could be guided by observing Islamic teachings in tourism activities. This study is a trial to explore which Islamic attributes of destinations could be used a base for tailoring Halal tourist packages. Qualitative data were collected by conducting two focus group discussions and fifty three interviews in Malaysia. Two major aspects are identified which may attract Muslim tourists. Some suggestions are also presented to satisfy Muslim tourists. Copyright © 2010 John Wiley & Sons, Ltd.

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