An Empirical Analysis of Synthesizing the Effects of Festival Quality, Emotion, Festival Image and Festival Satisfaction on Festival Loyalty: A Case Study of Macau Food Festival

descriptionPublicationkeyboard_double_arrow_right Article 16 Jun 2014 English Publisher:WileyJournal:International Journal of Tourism Research, volume 17, pages 521-536 (issn: 1099-2340, eissn: 1522-1970,

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Authors: Jose Wong; Hung‐Che Wu; Ching‐Chan Cheng;

doi: 10.1002/jtr.2011

An Empirical Analysis of Synthesizing the Effects of Festival Quality, Emotion, Festival Image and Festival Satisfaction on Festival Loyalty: A Case Study of Macau Food Festival

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Abstract

AbstractThis study aims to examine the interrelationships among the festival quality dimensions, festival quality, emotion, festival image, festival satisfaction and festival loyalty. Analysis of data from 454 attendees in the 12th Macau Food Festival indicates that the proposed model fits the data. The result of this study will assist festival management in developing and implementing market‐orientated service strategies to increase quality and image, and enhance the emotion and satisfaction of attendees in order to attain their loyalty toward food festivals. Copyright © 2014 John Wiley & Sons, Ltd.

Related Organizations

Taipei College of Maritime Technology
Taiwan
Macao University of Tourism
Macao
Macau University of Science and Technology
Macao

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