AbstractNatural products, including bee products, are particularly appreciated by consumers and are used for therapeutic purposes as alternative drugs. However, it is not known whether treatments with bee products are safe and how to minimise the health risks of such products. Among others, bee pollen is a natural honeybee product promoted as a valuable source of nourishing substances and energy. The health‐enhancing value of bee pollen is expected due to the wide range of secondary plant metabolites (tocopherol, niacin, thiamine, biotin and folic acid, polyphenols, carotenoid pigments, phytosterols), besides enzymes and co‐enzymes, contained in bee pollen. The promising reports on the antioxidant, anti‐inflammatory, anticariogenic antibacterial, antifungicidal, hepatoprotective, anti‐atherosclerotic, immune enhancing potential require long‐term and large cohort clinical studies. The main difficulty in the application of bee pollen in modern phytomedicine is related to the wide species‐specific variation in its composition. Therefore, the variations may differently contribute to bee‐pollen properties and biological activity and thus in therapeutic effects. In principle, we can unequivocally recommend bee pollen as a valuable dietary supplement. Although the bee‐pollen components have potential bioactive and therapeutic properties, extensive research is required before bee pollen can be used in therapy. © 2016 Society of Chemical Industry