ACTT4Cosmetics aims at fostering the creation of a more efficient, open, inclusive, and interconnected innovation ecosystem in the field of cosmetics across Europe by drawing on the strengths of existing ecosystems and by pulling in new, less well-represented stakeholders and less advanced innovation territories. By implementing joint activities (between R&I actors, public authorities, and the private sector) towards innovation deployment, ACTT4Cosmetics aims to integrate the entire value chain of the cosmetic industry to implement structural changes such as digital and ecological transitions, but also innovation as a lever for sustainable growth to respond to the main local and EU challenges in the field of cosmetics for the benefit of the society. To improve the digital and sustainability maturity and to find innovative sustainable solutions, the consortium will use ACTT4Cosmetics to inform the stakeholders, train the entire ecosystem through capacity building actions, boost sectorial and cross sectorial collaborations and share funding opportunities. ACTT4Cosmetics has 3 ambitious general objectives in line with the HORIZON-EIE-2022-CONNECT-02 call expectations: (i) Innovation deployment through digital transition in the Cosmetic sector, (ii) Reinforcing Green Transition in the cosmetic sector in order to fight climate change, (iii) Create consumer/citizen awareness of, implication in, and sensibilization on cosmetic industry. ACTT4Cosmetics gathers 8 partners and 2 associated partners from 6 countries. The partners are very complementary as they have both common assets and separate key competences. An implementation plan is presented in the form of 7 work packages. Synergy in communication and dissemination by the partners and stakeholders will permit to maximize the ACTT4Cosmetics project impact. Solutions to overcome the fundamental barriers by creating an open, inclusive, efficient cosmetic ecosystem to go towards Digital, Green and Societal Transition all over Europe.

Climate change is exacerbating the frequency, intensity, and duration of droughts worldwide. Despite this pressing reality, there exists a widespread underestimation of drought risk among the European population. In this critical context, wetlands emerge as a promising solution for enhancing water management and mitigating the impact of severe droughts, since they store a large portion of the Earth's freshwater and have the potential to recharge local aquifers. Despite the increasing recognition of wetlands as NBS, there remains a lack of comprehensive quantitative evidence and understanding regarding their cost-effectiveness under different European conditions. The objective of the NBS4Drought initiative is to systematically demonstrate the cost-effectiveness of wetland-based NBS in sustainable water management, particularly in alleviating the impacts of extreme droughts, and to expedite their widespread adoption across Europe. The outcomes will underscore the efficiency, replicability, and sustainability of NBS across diverse regions, furnishing stakeholders with compelling technical, economic, and social evidence to advocate for NBS in climate change adaptation strategies. To achieve this, 7 different wetland showcases identified from 5 distinct bioclimatic zones in Europe have been selected and will undergo a collaborative co-creation and co-development process, ensuring community involvement and the long-term maintenance of these NBS. The data gathered from the advanced monitoring program will drive hydrological, life cycle and socioeconomic assessments to demonstrate their cost-effectiveness, alongside the development of tools and policies to facilitate their replication throughout Europe. Citizen science initiatives and a multi-stakeholder approach, coupled with a robust communication and exploitation strategy, will be pivotal in fostering capacity building across European nations.