Consumer ethnocentrism and consumer animosity: A literature review

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2021 Lebanon English Publisher:WileyJournal:Strategic Change, volume 30, pages 19-28 (issn: 1086-1718, eissn: 1099-1697,

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Authors: Maya F. Farah; Nour I. Mehdi;

doi: 10.1002/jsc.2384

handle: 10725/13206

Consumer ethnocentrism and consumer animosity: A literature review

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Abstract

AbstractThe study explores the historical evolution of consumer ethnocentrism and consumer animosity to build an ampler understanding of the deliberated topics and identify probable future research inquiries. Four research gaps in the extant literature are identified, namely: (a) a lack of systematic assessments and comprehensive summaries in the field, (b) a dominance of quantitative research studies, (c) a scarcity in historical reviews, and (d) a lack of a common understanding of the link between consumer ethnocentrism and consumer animosity.

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Lebanon

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