AbstractWe at RainmakerThinking, Inc., have been conducting ongoing in‐depth research on the attitudes and experiences of young people in the workplace since 1993. When we began, the oldest among Generation Y (the generation born 1978 to 1990) were just arriving in the workplace as teenagers. Since then, we've followed Generation Y as they became the new young workforce, began coming of age in the early stages of their careers, and of late as they have increasingly been assuming leadership roles in organizations of all shapes and sizes. When it comes to identifying, retaining, and developing the best leadership talent among Generation Y, what are the key pitfalls to avoid? And what are the best practices? These are among the issues we've been tackling with business leaders in a wide range of organizations over the past several years.