Reduction in greenhouse effect gases emission is a major source of concern nowadays. Internal combustion engines, as the most widely used power generation mean for transportation, represent a large share of such gases, which motivates active research efforts for alternative solutions. In this regard, PEM fuel cells represent a promising prospect and are thoroughly investigated, whether experimentally or through numerical simulation. The present work presents a simulation of the power potential of a PEM fuel cell, which is integrated to the full power electric traction chain of a medium size car. The cell potential is modelled by taking into account the different types of polarization. The driving performances of the vehicle and its hydrogen consumption are evaluated through a simple mathematical model and an application is performed for the New European Driving Cycle (NEDC) standard driving cycle. A preliminary sizing of the proton exchange membrane fuel cell (PEMFC) membrane area for the chosen vehicle is presented, along with that of a hydrogen storage tank for a typical autonomy. The main goal of the simulation is to estimate CO2 indirect emissions due to the production of the needed hydrogen for the cycle via an electrolyser, compared with the case of a gasoline fueled vehicle. This is performed solely on a ‘fuel tank to wheel’ basis in order to have comparable figures. The results indicate that the environmental advantage of hydrogen cars is quite questionable if hydrogen is produced using carbon-based energy sources. Copyright © 2009 John Wiley & Sons, Ltd.