AbstractColour change is used by a wide range of animals. It is used for intra‐ and interspecific communication and crypsis, and can occur on morphological and physiological levels. Bony fish employ rapid physiological colour change and display various types of patterns and colouration (colour phases) useful for aposematic and cryptic purposes. Using an existing database of benthic stereo‐baited remote underwater video systems from two locations in Western Australia, we tested whether the frequency of colour phases of emperors, Lethrinidae, varied by species. We described colour phases and rapid physiological colour change in 16 species of lethrinids, and related occurrences of colour change to feeding activity and life stages. Dark and light colour phases were observed in nine of the 16 evaluated species of which seven also displayed physiological colour change. Frequency of colour phases varied between species, suggesting that the display of different dark patterns may be especially important for certain species. Both juveniles and adults showed the ability to change between different colour patterns. The change into a mottled pattern mainly occurred while feeding or when approaching to feed, suggesting that it may be triggered by feeding and the associated decrease in environmental awareness. Colour change is a commonly observed strategy in lethrinids and may have evolved as an adaptation for increased foraging success or to reduce aggression from conspecifics. Physiological colour change allows lethrinids to quickly adapt to various cues from the environment and can therefore be considered a versatile physiological mechanism in this family.