AbstractIn an article published in 1995, Paul Shrivastava coined the notion of an ecocentric management paradigm. The ecocentric paradigm provided an integrated and holistic view of the organization at peace with the natural environment. This paper updates the idea of ecocentricity and enriches it with facts and fears that have emerged since then. We suggest that Shrivastava's original formulation was an improvement of the industrial paradigm, advance an alternative reconceptualization of ecocentricity and discuss some of the possible obstacles to the emergence and adoption of ecocentric management. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.