AbstractWe have compared corresponding pairs obtained by simultaneous matching (haploscopic matching) and by memory matching (after 10 min) using 34 reference tests selected from the Munsell Atlas (glossy), belonging to the four main hues 5Y, 5G, 5PB, and 5RP. These colours lie very close to the F1 and F2 axes in the SVF space, where we have analyzed our results. Illuminants D65 and A were used as reference and matching illuminants, respectively. Our results show for both kinds of matching a tendency to select more colourful colours than the original ones, with significant differences between matching and test colours, whereas hue does not seem to follow a definite pattern. This behavior is similar to that found in colour‐matching experiments without illuminant changes. The analogy does not hold for lightness, which in the present experiment does not seem to follow a clear pattern. The best matching colours lie along the red‐green axis and the worst matching colours along the blue‐yellow axis. © 2001 John Wiley & Sons, Inc. Col Res Appl, 26, 458–468, 2001