Theories of modernization and attitude change have generally assumed that the growth of education and the mass media will aid in significantly changing mass attitudes. This proposition is contradicted by the findings from a projection of likely changes in Turkish villager attitudes as education and the mass media become more widespread. Data from two large nationwide sample surveys performed in 1962 and 1963 were used as inputs for the projection. Outputs were estimates of villager attitudes in 1972 and 1982 given various assumptions regarding the spread of education and the mass media. Partial validation of the model was achieved by using cross-sectional data from 1963 to develop “villager types” which predicted 1963 urban attitudes relatively well; the projected 1982 village levels of mass media and education were well below the 1963 urban distribution of these facilities. The model outcomes indicated that attitude change due to the spread of education and the mass media was likely to proceed quite slowly. On the other hand, a comparison of 1962 and 1963 trend data seemed to indicate significant attitude change over this one year period. Social and political changes in this one year period were forwarded as possible reasons for the attitudinal differences.