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Modeling a response function to frequency of advertising

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2010Journal:Applied Econometrics, volume 19, pages 101-111
Authors: Lutoshkin, Igor;

Modeling a response function to frequency of advertising

Abstract

In this paper we study the impact of the frequency of advertising on the product sales We introduce response function and postulate its properties Parametric classes of functions which can serve as response functions are suggested We use real data on advertising impact to estimate response functions and discuss their properties

Keywords

Frequency of advertising; response function, jel: jel:M37, jel: jel:C51

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citations
The total number of citations received by all articles of the researcher of interest.
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
2
Average
Average
Average
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