Peran Green Image dan Green Trust terhadap Green Satisfaction Hotel Truntum Kota Padang
Peran Green Image dan Green Trust terhadap Green Satisfaction Hotel Truntum Kota Padang
Penelitian ini bertujuan untuk mengetahui peran Green Image dan Green Trust terhadap Green Satisfaction di Hotel Truntum Kota Padang. Penelitian ini menggunakan metode kuantitatif. Sampel penelitian ini adalah pengunjung Hotel Truntum Kota Padang. Jumlah sampel dalam penelitian ini sebanyak 112 orang. Teknik pengambilan sampel yang digunakan pada penelitian ini adalah non-probability sampling dengan purposive sampling melalui penyebaran kuesioner. Pengelolaan data penelitian dilakukan dengan menggunakan SPSS 25. Hasil penelitian menunjukkan bahwa green image berpengaruh positif tapi tidak signifikan terhadap green satisfaction, sedangkan green trust berpengaruh positif dan signifikan terhadap green satisfaction.
- Andalas University Indonesia
HD28 Management. Industrial Management
HD28 Management. Industrial Management
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