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Тенденции развития глобального маркетинга для предприятий деревообрабатывающей промышленности

descriptionPublicationkeyboard_double_arrow_right Article 14 Nov 2023 Russian Publisher:БГТУ

Тенденции развития глобального маркетинга для предприятий деревообрабатывающей промышленности

Abstract

Охарактеризованы основные характеристики и проблемы глобального маркетинга, включая теоретический аспект, тенденции развития, основные стратегии. Приведен пример использования глобальной маркетинговой стратегии из опыта работы белорусского предприятия ПО «Дом паркета».

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Keywords

деревообрабатывающая промышленность, экономика, глобализация маркетинга, маркетинг

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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