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Маркетинговые исследования удовлетворенности потребителей

descriptionPublicationkeyboard_double_arrow_right Article 02 Oct 2024 Russian Publisher:БГТУ

Маркетинговые исследования удовлетворенности потребителей

Abstract

Маркетинговое исследование удовлетворенности потребителей играет важную роль в росте и развитии бизнеса. Оно помогает определить области, требующие улучшений, и укрепляет отношения с клиентами. Применение таких методов, как CSI и NPS, позволяет получить ценную информацию о степени удовлетворенности потребителей и могут быть использованы для определения вероятности рекомендации продукта или услуги.

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Keywords

маркетинговые исследования, сбор информации, удовлетворенность потребителей

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
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