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Коммуникационная политика издающих организаций

descriptionPublicationkeyboard_double_arrow_right Article 09 Apr 2021 Russian Publisher:БГТУ

Коммуникационная политика издающих организаций

Abstract

В представленной статье описана коммуникационная политика издающих организаций на современном этапе. Определено многообразие рекламных коммуникаций. Выявлены особенности применения различных маркетинговых коммуникаций двумя группами издательств: государственными и негосударственными.

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Keywords

издательства, рекламные коммуникации, коммуникационная деятельность, выставки, ярмарки, реклама, маркетинговые коммуникации, семинары, презентации

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    popularity
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    influence
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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