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Транспортное дело России
Article . 2013
Data sources: CyberLeninka - Russian open access scientific library
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Оценка эффективности стратегии ИТ-маркетинга в системе обеспечения конкурентоспособности образовательных учреждений

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2013 Russian Publisher:Общество с ограниченной ответственностью Редакция газеты Морские вести РоссииJournal:Транспортное дело России (issn: 2072-8689, Copyright policy )

Оценка эффективности стратегии ИТ-маркетинга в системе обеспечения конкурентоспособности образовательных учреждений

Abstract

In article approaches to an assessment of efficiency of strategy of IT marketing of educational institutions reveal Indicators of efficiency and the mechanism of carrying out an assessment of efficiency of IT marketing of educational structures are given. The main emphasis is placed on economical and statistical model of an assessment of efficiency of IT marketing.

В статье раскрываются подходы к оценке эффективности стратегии ИТ-маркетинга образовательных учреждений. Приводятся показатели эффективности и механизм проведения оценки эффективности ИТ-маркетинга образовательных структур. Основной акцент сделан на экономико-статистическую модель оценки эффективности ИТ-маркетинга.

Keywords

ЭФФЕКТИВНОСТЬ ИТ-МАРКЕТИНГА, ПОКАЗАТЕЛИ ОЦЕНКИ ЭФФЕКТИВНОСТИ, КОНКУРЕНТОСПОСОБНОСТЬ, ОБРАЗОВАТЕЛЬНЫЕ УЧРЕЖДЕНИЯ, МЕХАНИЗМ ОЦЕНКИ ЭФФЕКТИВНОСТИ ИТ-МАРКЕТИНГА

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
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