Профориентационная работа как маркетинговый инструмент вуза

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2015 Russian Publisher:Автономная некоммерческая образовательная организация высшего профессионального образования «Воронежский экономико-правовой институт»Journal:Территория науки (issn: 1991-9492,

Профориентационная работа как маркетинговый инструмент вуза

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Abstract

В статье рассмотрены вопросы значимости профоринетационной работы вуза как маркетингового инструмента в обеспечении его конкурентоспособности.

The article discusses the importance of vocational guidance of high school as a marketing tool to ensure its competitiveness.

Keywords

маркетинг, маркетинговая деятельность вуза, конкурентоспособность образования, профориентационная работа, SWOT-анализ

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