
The article describes a system of professional values typical of a PR specialist and classifies them in accordance with the activity structure concept and the ethic and competence requirements posed to the profession. Further on the author formulates the pedagogical principles of professional values system formation as a part of PR students" education.
В статье определяются профессиональные ценности PR-специалнста, обосновывается (на основе идеи о структуре деятельности и предъявляемых к ней профессионально-этических требований) их классификация, излагается педагогическая система формирования профессиональных ценностей у студентов, обучающихся но данной специальности.
профессиональные ценности, формирование профессиональных ценностей, pr-специалист
профессиональные ценности, формирование профессиональных ценностей, pr-специалист
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