Особенности маркетинга инноваций
Copyright policy )Особенности маркетинга инноваций
The article discusses distinguishing features of the marketing of radical innovations. The author shows that these features are determined by the specificities of the market for innovations and the nature of innovative products. The article presents specific elements of marketing research and the system of promotion of innovative products.
В статье рассматриваются особенности маркетинга радикальных инноваций. Показано, что эти особенности определяются спецификой рынка инноваций и особенностями инновационных продуктов как товаров. Представлены специфические элементы маркетинговых исследований и системы продвижения инновационных продуктов.
маркетинг инноваций, рынок инноваций, инновации как товар, исследования на рынке инноваций, продвижение инноваций
маркетинг инноваций, рынок инноваций, инновации как товар, исследования на рынке инноваций, продвижение инноваций
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