Academic Integrity is a serious topic that has been recently very much discussed. The most of the research that has been conducted comes mainly from English speaking countries. Literature research explains the notion of Academic Integrity and its forms that are most often violated. It also describes what changes can contribute to the fact that Academic Integrity is respected more. In the practical part I conducted a survey among Czech students for this research. The data I am describing in this thesis regard building Academic Integrity at Czech universities. I collected the total of 25O entries. Thanks to the questionnaire we can see how a student perceives the concept of Academic Integrity and what they have to say regarding this subject. In addition, we conducted a semi-structured questionnaire with eight academic staff members at the Faculty of Business Economics of Mendel University in Brno. This thesis shows us much more regarding the topic of Academic Integrity and how it is perceived. The last part analysed the current state at university and there is propose of a strategic plan for building Academic Integrity.