The article is devoted to the study of trends in the development of modern children’s books, its impact on the formation of creativity as one of the main competencies. The basis for the development of the visual and plot components of the children’s book in the middle of the 20th century and their influence on the formation of the psycho-emotional component of the young generation of those times are retrospectively covered. Possibilities of modern book publishing for authors-writers are presented. Perspective directions of publishing business development both abroad and in Ukraine are covered. The study revealed qualitative changes in the content, artistic, and architectural content of modern children's books, which are reflected in the latest plots, visual images, design, and creative approaches to putting out books. With the help of certain modern children’s books, we have proved the effectiveness of pedagogical methods of forming preschoolers’ ability to be creative in various life situations, their readiness for non-standard, original solutions, ability to be independent and choose freely, curiosity, development of imagination, courage, flexibility, mobility, etc. These are so-called “quiet books” for children which are popular nowadays. The story is told exclusively by means of illustrative material, which has its own unique author’s visual language and non-standard presentation. It develops children’s imagination and forms their tastes, non-standard thinking, ability to improvise, and encourages preschoolers’ to play. Books with an interactive narrative are of great interest to children. These are toy books, which stimulate children to create games or to become an author of a book with the help of an interesting story and illustrative material. It is offered to consider a modern children’s book not only as an information source but also as a means of stimulating preschoolers’ artistic and play activities. It is emphasized that the modern children’s book is a symbiosis of three artistic practices and might be used as artistic and game material in the educational process of PEI. The influence of books on the preschoolers’ psycho-emotional, personal-behavioral, artistic-activity development, as well as their creativity formation, is clarified practically.