The article substantiates the need to create an Atlas of «silver» professions for «young» pensioners and pre-retirees. Similar to the atlas of New Professions, it is considered as a navigator of the «third age» people in the education and labour market. The current state of «silver» education and the «silver» labour market requires the elaboration and implementation of a proactive educational and socio-labour policy capable of coordinating the trends in the development of education, the sphere of labour with the interests and needs of the older generation of Russians. The social technology of designing «silver» professions and places of employment for the «third age» people is considered, taking into account the Russian and foreign experience of using this method of social engineering.