The government has a goal to improve the economy of SMEs. The improvement of the SME economy is carried out by accelerating the National digital transformation. At this time, SMEs have become members of the National digital program. SMEs must have the ability to run their business digitally through collaboration. Meanwhile, SMEs still have obstacles in implementing the collaboration system. The obstacle is that it is less effective and efficient to use digital business collaboration systems. Collaboration systems are less effective in the steps and time of use in business collaboration systems. SMEs want an easy and fast collaboration system. SMEs hope to have a collaboration system that can respond to consumer needs. Thus, the design of the collaboration system must meet the needs of SMEs to improve their performance. This research aims to design a collaborative system for SMEs innovation businesses. The collaborative system design is expected to respond to any changes in SMEs activities. By reacting quickly, the productivity of SMEs will increase because an effective collaboration system supports it. This study uses the method of Service Quality and Quality Function Deployment (QFD). Based on the technical response, project description (0.24), project status (0.17), collaboration team (0.16), project activities (0.15), project needs (0.13), special issues (0.07) and project performance (0.06) were selected as the proposed improvement and development by the priority of contribution in the QFD analysis. These attributes are prioritized in designing the SMEs collaboration system. A collaboration system was created for SMEs to increase their productivity