The purpose of the article is to analyze the main factors and criteria of the institution of hospitality that directly affect the socio-cultural life of society in the context of globalization processes. The research methodology consisted in the analytical, systemic, historical, logical, and culturological methods of scientific research. The scientific novelty of the work. Under the influence of globalization, the issue of tolerance or intolerance in the treatment of a guest arose. The institution of hospitality found itself at a crossroads in terms of defining its main role, which was somewhat transformed in modern society. Therefore, the institution of hospitality keeps a balance between maintaining good relations and non-interference in other cultures. Conclusions. The institution of hospitality is an important factor of prosperity and peace in the modern life of society. That is why in order to preserve socio-cultural values it is necessary to introduce a moral and legal basis that would regulate the contradictory life circumstances that arise in the process of interaction of various socio-cultural groups. The development of various societies in the context of globalization with a comprehensive consideration of the objective laws of development of nature and society creates competition for them. In accordance with the principles of universal morality, every person possessing the status of a guest has to show respect for the religion, customs, traditions, language and culture of the host country. Due to the world crisis and military conflicts, the institution of hospitality as a socio-cultural phenomenon is somewhat modified to accord with modern realities.