The purpose of the article is to analyze the important tasks of training the future manager of the economic sector, taking into account the creative nature of his professional activity. According to the author, the creative potential of the future manager should also be considered as one of the drivers of self-development, a factor of self-motivation. The active manifestation of a young person's creative inclinations indicates that he is psychologically attuned to change, the source of which is himself, and the object - both the external and internal world. Creative ideas can positively affect the development of the enterprise, first of all, when the manager acts in close cooperation with other managers, does not distinguish himself as an unusual, gifted person, is able not only to admire attractive prospects, but to defend them throughout their implementation, able to reformat it at any stage if the need for such steps has become apparent.The active manifestation of a young person's creative inclinations indicates that he is psychologically attuned to change, the source of which is himself, and the object - both the external and internal world.The article substantiates the need to emphasize in the system of training the manager of the economic sector the creative nature of his professional activity. Peculiarities of formation of creative personality are considered and its important characteristics in the context of professional tasks of the manager-economist are specified. The expediency of using various forms of educational modeling, quasi-professional activity with different degrees of abstraction, which will expand students' understanding of the essence of the chosen profession, increase the field of choice of personality-attractive forms of educational material and didactic interaction.