The processes of globalization have predetermined, among other things, the propaganda orientation of the discourse of traditional media in general and a number of federal television programs in particular. At the same time, the divergence of their information agenda and the agenda that is set in social media strengthens the digital and generational gap of the media audience groups. In many ways, this is facilitated by the aggressive manner of conducting socio­political talk shows, as well as the violation of elementary professional and ethical norms by journalists. The article analyzes the most obvious examples of such violations, as well as the authors are looking for an answer to the question — how to overcome these trends that blur the social essence of the profession of a journalist. The processes of globalization have predetermined, among other things, the propaganda orientation of the discourse of traditional media in general and a number of federal television programs in particular. At the same time, the divergence of their information agenda and the agenda that is set in social media strengthens the digital and generational gap of the media audience groups. In many ways, this is facilitated by the aggressive manner of conducting socio­political talk shows, as well as the violation of elementary professional and ethical norms by journalists. The article analyzes the most obvious examples of such violations, as well as the authors are looking for an answer to the question — how to overcome these trends that blur the social essence of the profession of a journalist.