
Research shows waiting time in services is an important source of service evaluation by the customer. In fact, time is one component of the total 'cost' that the customer bears and cost is a core component of the perceived cost-benefit equation that the customer uses to evaluate her or his sustained patronage of a particular service. In most services, customers consider waiting as a waste of time. However, from the customer perspective, in the case of a full-service restaurant, waiting is expected and sometimes desirable also. Prior research, mainly in the west, suggests that when customers think that a wait for service is too long, they become less satisfied with overall service quality. Based on a research setting in a full-scale restaurant in India, this paper seeks answers to two research questions: First, what are the determinants of overall waiting-time satisfaction and second, what is the influence of waiting-time satisfaction on customer loyalty.
Services Management, Economics as a science, Customer Loyalty, Waiting Time Satisfaction, HB71-74, CUSTOMER LOYALTY,WAITING TIME SATISFACTION,SERVICES MANAGEMENT,ЛОЯЛЬНОСТЬ КЛИЕНТОВ,ВРЕМЯ ОЖИДАНИЯ УДОВЛЕТВОРЕННОСТИ,СЛУЖБЫ УПРАВЛЕНИЯ
Services Management, Economics as a science, Customer Loyalty, Waiting Time Satisfaction, HB71-74, CUSTOMER LOYALTY,WAITING TIME SATISFACTION,SERVICES MANAGEMENT,ЛОЯЛЬНОСТЬ КЛИЕНТОВ,ВРЕМЯ ОЖИДАНИЯ УДОВЛЕТВОРЕННОСТИ,СЛУЖБЫ УПРАВЛЕНИЯ
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 2 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
