This article examines the nature of the new economic policy and Nepmen - Russia’s capitalists of 1920s - representation from the regional perspective of Siberia and textual evidence of the local periodicals during the period 1921-1925. Given the lack of materials of personal origin (diaries, letters, memoirs, etc.), textual evidence of the Siberian periodicals is an important source of information to understand the local situation despite certain ideological and censorship restrictions associated with the Soviet press. Using the texts of the daily newspaper “Krasnoyarsk Worker” (“Krasnoyarsky Rabochy”) and the monthly magazine “Our Printed Word” (“Nashe Pechatnoe Slovo”), the official periodicals of the Yenissei province, the article analyses the image of the “new economic policy”, considers the nature of Nepmen representation and identifies those characteristics of the images that reflect the trends common to Russia and those that represent the specifics of Siberia. The problem-chronological method is the basis of this study. The methodological basis is traditional for research of this type - the principles of consistency and objectivity. The theoretical and practical significance of the study is to create the basis for the further research on this issue. The results can be applied to courses in higher education institutions in subjects such as Russian history and Regional studies.