The article analyzes scientific research on the problem of the development of cognitive interest: the essence of the concept of "cognitive interest" is considered, the features of the formation of students' cognitive interest in physics classes are described. The directions of the introduction of information technologies into the educational process are characterized, which include the development and practical use of scientific and practical support, the high-quality and effective use of software, computer training and knowledge control systems, the systematic integration of these technologies into existing educational processes and organizational structures. It has been found that conducting experiments that are difficult or impossible to reproduce in a real experiment can be effectively implemented based on the use of multimedia models. Possibilities of using computer modeling during the study of physics are offered. It has been confirmed that the use of computer simulation elements is appropriate and justified during the study of educational material, for which conducting various kinds of educational physical experiments is limited. This is the study of the basic concepts of quantum physics. The peculiarities of the study of the "Quantum optics" section are described, in which special attention is paid to the study of the phenomenon of the photoeffect. Examples of interactive computer models are given, the use of which makes it possible to increase the interest of students in studying this material in physics, to stimulate the formation and development of cognitive activity and creative thinking, to form in students an idea of the phenomena of the microcosm, their regularities, and the modern physical picture of the world.