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Language and Culture
Article . 2016 . Peer-reviewed
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Retranslation of humour as a positive intercultural communication strategy

Authors: Leontovich, Olga A.;

Retranslation of humour as a positive intercultural communication strategy

Abstract

Humorous discourse is a positive communication strategy, which contributes to the success of intercultural encounters. On the other hand, wrong interpretation of humorous culture-specific meanings can be a cause of communication failures. The present paper analyses five translations of I. Ilf and E. Petrov's books The Twelve Chairs and The Golden Calf from Russian into English. The study shows that the key factors which influence the construction of cultural meanings include: background knowledge, presuppositions, imagery, evaluation, emotional perception, cultural context, connection with precedent concepts and texts, and intertextuality. The treatment of cultural meanings also depends on the historical period when the translation is done and the political views of the translator.

Keywords

юмористический дискурс, коннотация, интертекстуальность, межкультурная коммуникация

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green
bronze