The article analyses the characteristics of the cultural landscape of one of the largest Armenian cities — Gyumri — in terms of youth participation in its formation. The research is based on the case study conducted by the authors in the spring of 2021. Following the analysis of documents, the results of participant observation, expert and group interviews, an assessment was made of the historical foundations of the cultural landscape of the city, potentially expanding the prospects of urban projects with youth participation, included or excluded from their practice of organizing them in the “cultural capital of Armenia”. The features of the relationship of the cultural landscape of Gyumri as a city that survived not only the Genocide of 1915–1923, but also the earthquakes of 1989 and 1999, with the level and focus of youth initiatives of the 2020s were revealed.