Necessity to change structure of National product with the purpose to ensure sustainable economic growth requires efficient attraction of investments. The Governmental policy covers branches of not only material production but educational sphere as well. Educational service being considered as goods requires adequate changes of a higher educational institution and its transformation into an enterprise rendering educational services with the necessity to decrease functional expenses that will make it possible to reach competitive advantage. Actions directed on making national system of higher education closer to the European one contribute to higher competitiveness and an increase in import of educational services.