This thesis deals with the engagement of business users to Business Intelligence Competency Center (BICC). The concept of BICC is still relatively young and it has not been researched a lot. The benefits and the downsides of BICC presented in the existing literature are also related to the engagement of business users to this more centralized Business Intelligence (BI). New centralized BI offers different means and methods but it also sets up different challenges considering the engagement. The main objective of this thesis was to find out different means and methods to engage business users to Business Intelligence Competency Center. The research was conducted as applied case research on an assignment and it was focused on solving real practical problems in the case environment. The qualitative research material was based on the observations and the interviews of two different BI solution development cases. The analysis of the research material was built on two descriptive narratives and their categorization and summarization. The results of this research show that the means and the methods of engaging business users to BICC are familiar from the existing change management literature. However, the importance of BI solution‟s superiority was notable compared to other ways of engagement. Also the timing of introducing superior BI solution did not make any difference in engagement as opposed to the indications of the existing literature. The research also indicated that as the maturity of BICC increases the means and methods of engagement should also change considering increased coverage and standardization, and the dilution of personal touch. Also conducted research brought out different challenges considering the engagement of business users to centralized BICC. As a conclusion, this thesis is able to give managers a good overall understanding of engaging business users to BICC. They can achieve better engagement with less effort and consider how the characteristics of their own environment affect on the engagement. For academics this research works as an opening for further research related to engaging business users to Business Intelligence Competency Center. /Kir10