Choosing the right senior high school track and strand is a crucial decision for Grade 10 students, as it significantly impacts their future academic and career paths. This study aimed to identify the factors influencing track and strand preferences among Grade 10 students in Pamplona Cluster III and to develop a career guidance program based on the findings. Using a descriptive-correlational research design, data were collected from 155 students through a self-designed questionnaire and analyzed using statistical tools such as percentage, frequency, weighted mean, and chi-square. The results indicate that most respondents are 14-15 years old, female, and from families with low monthly income. Students’ preferences are primarily influenced by their career aspirations and interests, followed by self-efficacy beliefs related to academic performance and perceived outcome expectations such as family influence, peer influence, job opportunities, and school offerings. While students consider employability and track availability, their primary motivation is aligning their chosen track with their career goals. Notably, demographic factors such as age, sex, and household income do not significantly impact their preferences. Based on these findings, the study proposes "Project CAREER," a structured career guidance program designed to help students make informed decisions about their academic and career paths. The study recommends the adoption of this initiative in Pamplona Cluster III schools, as well as further research at the division level to enhance career guidance policies and support student decision-making.