Background & objective: The implementation of vision and mission in medical school aims not only to achieve scientific goals but also to achieve its organizational objectives. Evaluation of their implementation is often viewed from the perspective of policymakers rather than other organizational components. This study explores the academic community's perception of the institution's vision and mission and develops a strategy for implementation based on the research findings. Material & methods: A qualitative research approach with directed content analysis was employed. Focus group discussion techniques were used to collect data. Participants consisted of three groups (five in each group): lecturers, employees, and students. The interview results were analyzed using lever control theory as a basis. Results: The academic community's perception of the institution's vision and mission yielded three categories (and several sub-categories): understanding of the vision and mission (definition of vision and mission), development process (formulation stage), implementation (activity; monitoring and evaluation). Conclusion: The researcher recommended a model derived from the research results for implementing the institution's vision and mission, specifically: building perceptions, determining achievements, defining roles and tasks, and fostering communication.