This article discusses the development of day bus excursions for tourism to townships and rural areas. Offering day bus excursions could help to stimulate more rural tourism for areas that are located sufficiently near city centers, cruise ports, and resorts to make a day bus excursion practical. The day bus excursion is planned and implemented by a value chain coalition of stakeholders which may include local businesses, local government, and local nonprofit organizations. This article discusses many possibilities that may be available to townships and rural destinations if they are able to form a well-functioning value chain coalition.