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PROBLEMS OF OFFLINE & ONLINE SHOPPING: A STUDY ON CUSTOMERS OF PUNE CITY

Authors: Neeraj Sharma; Prof. Rimjhim Gupta;

PROBLEMS OF OFFLINE & ONLINE SHOPPING: A STUDY ON CUSTOMERS OF PUNE CITY

Abstract

The 21st century has witnessed tremendous growth in online shopping, but it doesn’t mean that customers have switched completely from offline to online shopping. Both ways of shopping have their own merits & demerits. The objective of this paper is to study the problems faced by consumers during online & offline shopping. Result showed that in offline shopping Poor Replacement procedure was the major problem faced by customers followed by Insufficient Description. In online shopping Hidden Terms & Conditions was the major problem faced by customers followed by Insufficient Description. It has been concluded that there is a significant difference between problems faced by consumers during online & offline shopping. Keywords: Offline Shopping, Online Shopping, Problems

Keywords

Offline Shopping, Online Shopping, Problems

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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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