Using two appropriate scientific research methods: methodology and investigation method, the author has clarified the set goals. First, using the methodology, the author has built a theoretical basis on Social Insurance, voluntary social insurance, and models of consumer attitudes. The theoretical basis is the basis for the analysis in this study. After building a theoretical basis, the author conducts a practical assessment of employees' attitudes toward voluntary social insurance through the survey method. Data from the survey method has shown that employees believe that participating in Voluntary Social Insurance is not necessary, do not believe in the benefits that Voluntary Social Insurance policies bring, and choose other forms of accumulation. To solve problems and change workers' attitudes, the author has proposed solutions such as: Learning the approach of life insurance; Always enthusiastically guiding employees on procedures, policies, or questions about employee rights; Partially investing in contract documents given to employees when they participate in Voluntary Social Insurance as a commitment to prestige and quality.