Abstract: The capability of a firm to carry out its objective or program well into the future is referred to as a project's sustainability. Improper enactment of projects is not necessarily a result of project management skills. Nevertheless, how a project is handled has a major impact on its realization. The problems faced throughout the use of project management competencies have included poor quality, money and schedule overruns, and inadequate project planning. The study investigated the effect of communication on sustainability of road construction projects in Embu Government, Kenya. This study used a descriptive research design. The entire number of ward representatives, county engineers, site engineers, road contractors, surveyors, and road construction technicians made the target population, which were 176. 20 ward representatives representing electoral wards where road projects were performed were thus included among the study's participants. It has 83 road construction technicians who have finished implementing road projects to bituminous standards, 25 county site engineers who are engaged on a permanent basis by the governments of Embu and Kenya, 13 road contractors and 20 surveyors. A population census was carried out because of the tiny population and the need to improve data accuracy in order to obtain accurate results. Questionnaires were used to gather the data, and both regression analysis and descriptive statistics were used to analyze it. The study found a strong and positive correlation between effective communication and the long-term viability of road construction projects. According to the study's findings, it is essential to keep lines of communication open, frequent, and accurate with all project staff members and stakeholders in order to ensure that capital expenditure projects are carried out successfully. The study recommends that throughout project implementation, project activities should be communicated to all parties involved, and county governments should set up the appropriate channels for message delivery and feedback in both top-down and bottom-up communication. Keywords: Communication, Project Sustainability. Title: EFFECTS OF COMMUNICATION ON SUSTAINABILITY OF ROAD CONSTRUCTION PROJECTS IN EMBU GOVERNMENT, KENYA Author: George Njoroge Gatambia, Dr. Morrisson Mutuku International Journal of Social Science and Humanities Research ISSN 2348-3156 (Print), ISSN 2348-3164 (online) Vol. 11, Issue 3, July 2023 - September 2023 Page No: 243-249 Research Publish Journals Website: www.researchpublish.com Published Date: 27-September-2023 DOI: https://doi.org/10.5281/zenodo.8383883 Paper Download Link (Source) https://www.researchpublish.com/papers/effects-of-communication-on-sustainability-of-road-construction-projects-in-embu-government-kenya

International Journal of Social Science and Humanities Research, ISSN 2348-3156 (Print), ISSN 2348-3164 (online), Research Publish Journals, Website: www.researchpublish.com