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IJTIMOIY MEDIA MARKETING TAHLILI ORQALI MARKETING STRATEGIYALARINI OPTIMALLASHTIRISH

descriptionPublicationkeyboard_double_arrow_right Article 13 Sep 2023 Uzbek Publisher:Zenodo
Authors: Nosirov Javlonbek Jamoliddin o`g`li;

doi: 10.5281/zenodo.8342169 , 10.5281/zenodo.8342170

IJTIMOIY MEDIA MARKETING TAHLILI ORQALI MARKETING STRATEGIYALARINI OPTIMALLASHTIRISH

Abstract

Ushbu maqola SMM-da brend marketingini aniqlashda iste'molchilarning xarid qilish xatti-harakatlarining asoslarini tahlil qiladi, SMM-da ta'sirchan marketingning ta'sirini muhokama qiladi va brend imidjini yaratishda SMM rolini taklif qiladi. Natijalar shuni ko'rsatadiki, SMM ta'siri ikki tomonlama bo'lib, brendlar marketingda ijobiy bo'lishi va negativlikdan qochish, SMMda hissiy va shaxsiylashtirilgan marketing modeliga to'liq o'ynash, ta'sir qiluvchilarni tanlashga e'tibor berish va iste'molchilar bilan interaktiv marketingni oshirishni taklif qiladi.

Keywords

Ijtimoiy media marketingi; iste'molchi xatti-harakati; brend tasviri; ta'sir qiluvchi marketing.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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