Relationship between Variables Effecting Social Media Marketing

Social Media is emerging as advertising source. Therefore, a new marketing strategy is required for Social Media Marketing Multiple factors have their influence on the users of Social Media. In our research, we focused on five factors namely Social Media Marketing, eWOM, Advertising, Mindset Metrics and Acquisition. During our research, we found that Social Media Marketing and eWOM have the best impact to influence the fans on Social Media pages.

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	selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
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